Automotive - Vehicles

Cars, trucks, motorcycles, both brand and model advertising.

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1998 GOLD

Drivers Wanted

Our goal with the Drivers wanted campaign, since its inception, has been to make the Volkswagen brand important again in the United States. To continue to be successful, 2 1/2 years into the campaign, Volkswagen and Arnold need to evolve Drivers wanted executionally.

Brand: Volkswagen
Client: Volkswagen of America, Inc.
Agency: Arnold Worldwide
Language: English

1998 GOLD

A nearly new car. A brand new experience.

Warwick Baker O'Neill's "A nearly new car. A brand new experience." campaign for Driver's Mart has effectively introduced this new brand, as well as the category. With a comprehensive marketing mix, relying heavily on the emotionality of television, this campaign invites consumers to enjoy the "brand new experience" of buying a car at Driver's Mart. Initial results are extremely positive in that this campaign has far exceeded both store traffic and sales goals.

Brand: Driver's Mart
Client: Driver's Mart Worldwide
Agency: Warwick Baker O'Neill
Language: English

1998 SILVER

Authority

Given the Land Rover Discovery's precipitous drop in sales in the first quarter of 1997, a new advertising campaign was developed to establish Land Rover's credentials as the experts on 4X4s and as the preeminent maker of four wheel drive vehicles. This campaign set Discovery apart from the competition, increased calls to the Land Rover 800 number, "hits" to the Land Rover website and most importantly, reinvigorated sales.

Brand: Land Rover Discovery
Client: Land Rover North America, Inc.
Agency: Grace & Rothschild
Language: English