Automotive - Vehicles

Cars, trucks, motorcycles, both brand and model advertising.

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2000 GOLD

America's Best Warranty

Hyundai's America's Best Warranty campaign was launched to communicate Hyundai's renewed confidence in the product quality and a corporate commitment to make their owners lives easier. Hyundai set out to drastically increase retail sales, purchase intentions, brand imagery and awareness - all of which were at all-time lows. America's Best Warranty proved to be a bold statement that demonstrated confidence in the product quality and resulted in improved imagery and the best retail sales numbers in over ten years.

Brand: Hyundai Motor America
Client: Hyundai Motor America
Agency: Bates USA West
Language: English

2000 GOLD

Yes 2 Kia Sales Event

Kia's Y2K: "Yes2Kia" Sales Event is an example of how a relatively new brand breaks the rules of conventional tried-and-true sales event marketing. As an advocate of the underdog, Kia takes on subjects other manufactures shy away from. Recognizing the Y2K issue is one ripe for satire, Kia's irreverence as a social commentator takes on major institutions and the hype that institutions and the press manufacture.

Brand: Kia Motors of America, Inc.
Client: Kia Motors America, Inc.
Agency: Goldberg Moser O'Neill
Language: English

2000 SILVER

The People Who Move California

"The People Who Move California" campaign implemented in 1999 was the first Spanish-language marketing campaign targeting Hispanics ever developed by the California Lincoln Mercury Dealer Association. Through a marketing strategy focused on the models most likely to appeal to Hispanics, the ultimate goal of this campaign was to increase Hispanic sales by increasing qualified Hispanic traffic into Lincoln Mercury dealer showrooms and generating awareness of the brand and it's models.

Brand: Lincoln Mercury
Client: California Lincoln Mercury Dealer Association
Agency: Cruz/Kravetz: Ideas
Language: English