Automotive - Vehicles

Cars, trucks, motorcycles, both brand and model advertising.

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2005 GOLD

Quest Minivan Launch Campaign

Nissan's Quest minivan was a laggard in a segment that was not very exciting to begin with. The new Quest, however, was totally unique and different. Instead of following conventions by marketing to families and kids with messages about safety and innovations, Nissan would target "Sexy Moms" and speak to them about their passions and interests outside of motherhood. And it worked! The campaign has propelled the Quest from an also-ran entry to a prime contender-making the Quest a player in a thoroughly entrenched segment, attracting young, affluent buyers who reflect out Sexy Mom profile.

Brand: Nissan
Client: Nissan North America
Agency: TBWA\Chiat\Day
Language: English

2005 SILVER

Volkswagen Certified Pre-Owned Campaign

In 2003, Volkswagen had received the lowest possible ranking on the J.D. Power and Associates Used Vehicle Sales and Certification Study (18 out of 18). Volkswagen wanted to improve their standing within the CPO category - specifically by improving the J.D. Power rating, by increasing sales, and by increasing traffic to the web. All three objectives were surpassed, including jumping to number 4 on the J.D. Power Index in 2004; a 36% sales increase from 2003 to 2004; and a 705% increase in web traffic.

Brand: Volkswagen
Client: Volkswagen of America Inc.
Agency: Arnold Worldwide
Language: English

2005 SILVER

Infiniti G35 All Wheel Drive Launch

Infiniti was the last brand that luxury car buyers would look to for All Wheel Drive, but it was essential to supporting winter sales of our G35 sports sedan. Our AWD system from Mercedes, BMW and Audi. Our launch campaign helped G35 capture significant share from the leasers by challenging the conventional belief that AWD is just for snow.

Brand: Infiniti G35 All Wheel Drive Launch
Client: Nissan North America
Agency: TBWA\Chiat\Day
Language: English