Automotive - Vehicles

Cars, trucks, motorcycles, both brand and model advertising.

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2006 SILVER

Infiniti M Sedan Launch

In the luxury vehicle category, a brand is only as strong as its prestigious sedan, thus the imperative that Infiniti's new M sedan be a success. This campaign launched the vehicle as well as a new brand direction celebrating Infiniti's rich design philosophy. The result: M has vaulted from last in the segment to third, while maintaining high profit margins and significantly improving Infiniti's image equity.

Brand: Infiniti
Client: Infiniti Motor Corporation
Agency: TBWA\Chiat\Day Los Angeles
Language: English

2006 SILVER

Under Five

To establish a performance reputation for the entire brand and launch the VSeries line of high performance Cadillac vehicles, a series of five-second commercials reflected the fast acceleration of these cars. In addition, the agency and client created an online competition for five-second short films, promoted by the cast and directors of the movie "Be Cool." The result was a huge lift in performance perceptions and increases in dealer traffic and sales.

Brand: Cadillac
Client: General Motors
Agency: Leo Burnett Detroit
Language: English

2006 BRONZE

Driven to Thrill

Plagued by numerous problems and empty showrooms, Mitsubishi needed to relaunch the brand to spark much-needed dealership traffic. The challenge was to give consumers a compelling reason to consider the cars. Mitsubishi embraced its Japanese roots in a contemporary "J-Cool" style to communicate the idea that Mitsubishi cars are thrilling and affordable to own and drive.

Brand: Mitsubishi
Client: Mitsubishi Motors North America
Agency: BBDO North America
Language: English