Automotive - Aftermarket

Gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, etc.

1999 SILVER

Thermal

ThermaSilk, the first line of heat activated hair care products, was designed to solve the heat styling paradox (I know heat is bad for my hair, but I must heat style to achieve the look I want). The Thermal campaign provided a unique and innovative voice for the brand, and launched it into the biggest, most successful new product introduction in the history of the hair care category.

Brand: ThermaSilk
Client: Unilever (Home & Personal Care)
Agency: JWT
Language: English

1999 SILVER

Speedpass Phase I

Mobile introduced Speed pass, a new and innovative way to pay for gas, with a clear, concise and compelling campaign that highlighted the key consumer benefit of speed and ease. Results were outstanding- virtually all business goals established for the entire year were met within the first two months of the campaign.

Brand: Mobil Speedpass
Client: Mobil Oil Corporation
Agency: DDB New York
Language: English

1999 BRONZE

Stacks

Drypers competes in a diaper category dominated by three much -larger competitors. Strategically, we highlighted all the features the competitive diapers didn't have. And despite Drypers being significantly outspent, the "Stacks" campaign and the "It's more than a diaper, it's "Drypers "tagline enabled us to deliver our unaided brand awareness and dollar sales goals.

Brand: Drypers
Client: Drypers Corporation
Agency: Suissa Miller Advertising
Language: English

FINALISTS

Sunoco Fuel Your Best

Mobil Colombia De Camioneros A Protagonistas De Novela

Mobil Colombia Somos Imparables