Automotive - Aftermarket

Gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, etc.

2000 BRONZE

I See Myself in Feria

In 1998 - 1999, L'Oreal totally disrupted the Hair Color Category with the introduction of new Feria. Feria represents an entirely new kind of permanent colorant offering totally new color technology. Feria advertising successfully broke through a cluttered and very loyal market by capturing trendy, experimental, multi-ethnic women and men, and offering them a dramatic color change that makes a bold fashion statement. In only 12 months, the brand has garnered an 8.6% Dollar Share making it the 4th largest hair color brand.

Brand: Feria
Client: Cosmair, Inc.
Agency: McCann-Erickson New York
Language: English

2000 BRONZE

XL Gator

With the launch of Advanced Therapy, Lubriderm turned around its sluggish business through a groundbreaking advertising campaign that capitalized on the brand's heritage. The campaign generated double-digit growth for both shipment and consumption in less than nine months of the launch, outpacing every competitor in the marketplace.

Brand: Lubriderm
Client: Warner-Lambert Company
Agency: JWT New York
Language: English

1999 GOLD

Biore. Clean. Honest

The Biore launch into facial skincare category far exceeded expectations, with sales in excess of$133MM. The Biore Clean. Honest. campaign broke through category clutter with straightforward yet approachable executions, always supported with demonstrable proof. The campaign accomplished four key objectives: create a foothold in the category, establish innovation leadership, gain credibility and capture an untapped consumer segment.

Brand: Biore
Client: Andrew Jergens Company
Agency: Deutsch Inc.
Language: English

FINALISTS

Sunoco Fuel Your Best

Mobil Colombia De Camioneros A Protagonistas De Novela

Mobil Colombia Somos Imparables