Media Innovation - Existing Channels

This award showcases those who have the insight and creativity to change the way a particular media channel is consumed. 

2014 SILVER

How the Moon Helped Corona Find Its Beach in NYC

This is the story of how a brand that has invested over 30 years building equity in being the ultimate daytime beer was able to expand on that equity to claim the New York City night. Working with planetariums and universities, every angle was planned and calculated to create Luna Corona, the first celestial, interactive billboard event. With a little help from the moon, the Luna Corona phenomenon garnered buzz around the world and helped Corona realize a 7.9% increase in depletions in New York City versus the prior year.

Brand: Corona Extra
Client: Crown Imports LLC
Agency: Cramer-Krasselt
Language: English

2014 SILVER

Shaking up the category and winning

Hungry Jack's is a David in a category full of Goliaths. Outspent and outnumbered by global titans - McDonald's, KFC, and Subway - we were tasked with finding a new way to encourage people to walk past the competition and into our stores. We did this with the Hungry Jack's Shake & Win App: an industry first and entirely new revenue driver. This case demonstrates how we embraced digital technology and changing shopper habits in order to deliver a stunning amount of sales and traffic for Hungry Jacks.

Brand: Hungry Jack's
Client: Hungry Jack's
Agency: Clemenger BBDO
Language: English

2013 BRONZE

Get Away With It

People know JetBlue as an airline, but they dont know that JetBlue offers flights, hotels, wheels and more via their JetBlue Getaways product. Our task: take a limited media budget and increase awareness of JetBlue Getaways in a crowded vacation package category. Our approach: break through the clutter and encourage participation with Getaways in a way that is uniquely JetBlue and unique to any category the first-ever online game show with never seen before promotion.

Brand: JetBlue Airways
Client: JetBlue Airways
Agency: mediahub from Mullen
Language: English

FINALISTS

Frosted Flakes Tony the Tiger on Twitch: The First Mascot Turned Streamer

Hyundai Hyundai Questions Everything (Right Down to Its Media Buy)

Tide Tide #LaundryNight