Small Budgets - Services
This category recognizes cases with communications efforts that ran on a small budget (Local Efforts - $1 million or less, Regional Efforts - $2 million or less, and National Efforts - $5 million or less).
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2010 SILVER
H*Commerce
Over the years, 'hacking' has grown into a multi-billion dollar industry intent on stealing the identities and assets of anyone online. To help people understand the magnitude of this phenomenon, McAfee gave it name: H*Commerce. We brought it to life through a feature-length film that told the real life stories of hackers and their victims. The film was promoted and housed on Stophcommerce.com which included information on how to protect your digital life with McAfee products. In three months, brand awareness increased 150%, ultimately redefining a brand and the category.
Brand:
McAfee
Client:
McAfee
Agency:
Tribal DDB
Language:
English
2010 BRONZE
'We Each Have What It Takes to Make an Imprint'
Taking inspiration from Nelson Mandela, the most powerful icon against social injustice, we set out on an effort to create a self-sustaining and self-fulfilling movement of people globally that would carry on his vision for a better world. Faced with multiple barriers including limited time and budget, we orchestrated Mandela Day: a celebration of one individual's ability to make an impact. In just six weeks, we saw an outstanding response and incredible results, helping us to lay the foundation for a long-term mission and invoke change across the globe.
Brand:
Mandela Day
Client:
46664 Ltd
Agency:
Gotham Inc.
Language:
English
2008 GOLD
A Fuller Spectrum of News
msnbc.com's challenge was to grow the brand by defining and differentiating it in a world of strong competition. Learning that msnbc.com was appreciated for being open to the entire editorial continuum - from the war in Iraq to Angelina Jolie - we created msnbc.com's first branding campaign, "A Fuller Spectrum of News." Identifying a new target, the News Explorer, we connected with them using msnbc.com RSS feeds to fuel an online game, a screensaver and the first in-theater, audience-participation game. While the category focuses on news consumption, msnbc.com owns its enjoyment.
Brand:
msnbc.com
Client:
msnbc.com
Agency:
SS+K
Language:
English
FINALISTS
Dosy
Freedom
Business Iceland
OutHorse Your Email
Navy Federal Credit Union (NFCU)
Name Change
