David vs. Goliath - Services
FILTER BY:
PROGRAM
2024 GOLD
The True Rock Stars of Business
For enterprise software company Workday, focus on HR helped bring blockbuster success in the company’s first 15 years, with over 100% YoY leads growth. But as it matured, growth plateaued, revealing that its HR strength was holding the company back from the broad relevance required to drive expansion. By helping Workday untether from its limited reputation as an HR specialist, ‘True Rock Stars of Business’ helped bolster brand consideration +65%, reversing five years of slowing leads growth into +50% upside and greater recognition for Workday’s broader product portfolio. Rock on!
Brand:
Workday
Client:
Workday
Agency:
Ogilvy USA
Language:
English
2024 BRONZE
Doing Subs Right. It's a Jersey Mike's Thing.
Jersey Mike’s has big ambitions to grow in a category dominated by Subway’s omnipresence and convenience. We needed to bring our authentic Jersey sub love to the forefront. In an integrated, 360-degree campaign, we enlisted Danny DeVito— the ultimate Jersey Mike’s superfan— to highlight what sets us apart in an authentic, endearing way. The results spoke for themselves. Same store sales increased by 10.3%, along with a 4.1% increase in penetration and a 3.5x increase in social chatter around the brand.
Brand:
Jersey Mike's
Client:
Jersey Mike's Subs
Agency:
Highdive Advertising
Language:
English
2024 BRONZE
Winning is Undefeated
Online casinos are now legal—the high-stakes race to nab players is on. As Casino giants like MGM +Caesars extended their reach from the casino floor to mobile apps, FanDuel Casino, known solely for Sportsbook, needed to find a different approach to attract people. Online casino players are different—they don’t consider themselves gamblers, nor play for big $$$ payouts. They play because it’s fun, because winning feels great. We illuminated the emotional power of winning. It’s undefeated. Players agreed, engaging and activating accounts at higher rates than anyone in the category.
Brand:
FanDuel Casino
Client:
FanDuel
Agency:
Mischief @ No Fixed Address
Language:
English
FINALISTS
Tubi
Tubi Takes Viewers Down A Super Bowl Rabbit Hole
American Family Insurance
American Family Insurance “Life’s Better” Brand Refresh Campaign
Tourism Australia
Come & Say G'day
