CLIENT
FanDuel
Mike Raffensperger, Chief Commercial Officer
Andre Sneyd, EVP Marketing
Asaf Noifeld, Managing Director
Steve Giraldi, VP Executive Creative Director
Mike Sweeney, Creative Director
Edgar Gallardo, Creative Director
Daniele Phillips, VP Brand Strategy
Jessica Lee, Brand Strategy Director
AGENCY
Mischief @ No Fixed Address *Lead Agency
Greg Hahn, Co-Founder and CCO
Kerry McKibbin, Partner & President
Bianca Guimaraes, Partner & Executive Creative Director
Kevin Mulroy, Partner & Executive Creative Director
Jeff McCrory, Partner & Head of Strategy
Jimmy George, Strategy Director
Oliver McAteer, Partner & Head of Development
Will Dempster, EVP Head of Production
Pete Lefebvre, Creative Director
Ryan Stotts, Creative Director
Hannah Kessler, Senior Producer
Tyler Harris, Managing Director
Kelsey Brown, Account Director
Deven Sportelli, Account Executive
SUMMARY
Online casinos are now legal—the high-stakes race to nab players is on. As Casino giants like MGM +Caesars extended their reach from the casino floor to mobile apps, FanDuel Casino, known solely for Sportsbook, needed to find a different approach to attract people. Online casino players are different—they don’t consider themselves gamblers, nor play for big $$$ payouts. They play because it’s fun, because winning feels great. We illuminated the emotional power of winning. It’s undefeated. Players agreed, engaging and activating accounts at higher rates than anyone in the category.
