CLIENT
Jersey Mike's Subs
Rich Hope, CMO
Jeff Hemschoot, Vice President, Marketing
Phil Holcomb, Director of Graphic Services
Peter Cancro, Founder and CEO
Tatiana Cancro, Executive Vice President
Kelly McGee, Director of Digital Marketing
Bre Burke, Social Media Manager
John Welch, Regional Vice President, Operations
Angel Velazquez, Area Director
Wes Hardin, Operations
AGENCY
Mark Gross, Co-Founder, CCO
CJ Nielsen, Group Account Director
Louis Slotkin, Co-Owner, Managing Partner
Alex Zamiar, Group Creative Director
Jonathan Richman, Group Creative Director
Diana Saenz, Account Director
Jamie Lazaroff, Senior Account Executive
Will St. Clair, Executive Producer
Megan Lally, Co-Owner, CEO
Chad Broude, Co-Founder, CCO
Joe Nio, Chief Strategy Officer
Alex Cacioppo, Senior Strategist
Jen Passaniti, Head of Production, EP
Isabel Long, Head of Growth
Johannah Scarlet, Senior Producer
Chip Kelly, Creative Director
David McCradden, Creative Director
Chris Rose, Creative Director
Pat Seidel, Creative Director
Tim Flemke, Copywriter
Erin Nedelman, Art Director
Jordan Fishel, Copywriter
Sydney Cohen, Art Director
Ben Doessel, Associate Creative Director
James Lee, Associate Creative Director
Kelley Beaman, Director of Business Affairs
Joanna Peltier, Senior Business Manager
Jeb Quaid, Copywriter
1986 Studios
Becca Sita, Executive Producer
Mike Ware, Producer
Justin Harenchar, Lead Assistant Editor
Cutters Studios
Hungry Man
Creative License
SUMMARY
Jersey Mike’s has big ambitions to grow in a category dominated by Subway’s omnipresence and convenience. We needed to bring our authentic Jersey sub love to the forefront. In an integrated, 360-degree campaign, we enlisted Danny DeVito— the ultimate Jersey Mike’s superfan— to highlight what sets us apart in an authentic, endearing way. The results spoke for themselves. Same store sales increased by 10.3%, along with a 4.1% increase in penetration and a 3.5x increase in social chatter around the brand.
