Youth Marketing - Services

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2021 SILVER

The World of the Internet

The internet, today, isn’t a happy place, because of how people use it. So, in Ramadan, Ooredoo, a telecom brand that stands for “Enjoy the internet”, didn’t do a typical Ramadan campaign or promotion or celeb-driven ad, to improve its perception with youth across Qatar, Kuwait, Oman, Tunisia, and Algeria. Instead, through a distinctive idea, we reminded youth that the ability to make the internet a better place was up to them, and how they used the internet. And we impacted youth positively along with Ooredoo’s brand and business too.

Brand: Ooredoo
Client: Ooredoo Group
Agency: FP7 McCann Doha
Language: English

2021 SILVER

Challenging the Cyber Talent of Tomorrow

Getting young computer enthusiasts to consider the cybersecurity careers available within the Military has become an uphill battle as demand for their talents has skyrocketed. To recruit them away from similar jobs at private tech companies they are passionate about, we tapped into their deeper passion for solving complex digital problems and challenged them to take the ultimate test at CyberMission.Tech.

Brand: TodaysMilitary.com
Client: JAMRS
Agency: MullenLowe U.S.
Language: English

2021 SILVER

The Travis Scott Meal

McDonald’s had lost touch with multicultural youth and needed a way back in. A powerful insight: “Everyone has a McDonald’s order”, inspired a Super Bowl commercial with celebrities’ “Famous Orders”, which inspired “The Travis Scott Meal”. Which brought young people through the drive-thru in droves, creating a (safe) mass participation event during a pandemic, and breaking the McDonald’s supply chain. Quarter Pounder sales doubled in two weeks, delivering $50m in incremental sales, and an ROI of $3.22. (estimated at $88m and $5.60 ROI if supply hadn’t broken).

Brand: McDonald's
Client: McDonald's
Agency: Wieden+Kennedy New York
Language: English