Youth Marketing - Services

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2022 GOLD

McDonald’s Famous Orders

In 2020, McDonald’s found itself facing a critical issue - the new generation of multicultural youth had counted them out. Based on the insight: “We all have a go-to McDonald’s order”, Famous Orders turned going to McDonald’s into a cultural event. We asked our most famous fans for their order (Travis Scott, J. Balvin, BTS, and Saweetie), and made it possible for their fans to order them. The results? A cultural property that youth flocked to and that brought in hundreds of millions of incremental sales.

Brand: McDonald's
Client: McDonald's
Agency: Wieden + Kennedy NY
Language: English

2022 BRONZE

The game is yours

How can Vodafone grab the attention of a very specific target audience such as addictive gamers? By creating the one-stop-shop that any gamer would ever dream of; more than 1000 games, multiple tournaments and E-vouchers form them to buy anything needed f

Brand: Vodafone
Client: Vodafone
Agency: Wunderman Thompson Cairo
Language: English

2021 GOLD

Shift+K+F+C

With just a few tweaks to its website’s code and zero production costs, KFC tapped into the gaming culture by establishing an unprecedented way of ordering fried chicken online. Introducing: ‘Shift +K+F+C’, an innovative cheat code created to accelerate KFC’s online ordering process and unlock a unique menu item tailor-made to gamers’ needs. With a +45% sales uplift, +102K new sessions from new users and +58% more web visits, ‘Shift +K+F+C’ introduced the fastest and easiest way to order chicken and made KFC the fast-food brand that truly understands gamers.

Brand: KFC
Client: KFC - YUM
Agency: TBWA/RAAD
Language: English