AGENCY
Walid Kanaan, Chief Creative Officer
Jennifer Fischer, Chief Innovation Officer
Joe Lahham, Managing Director
Manuel Borde, Executive Creative Director
Bruno Bomediano, Executive Creative Director
Alberto Triana, ACD
Federico Mariani, ACD
John Abiad, Account Director
Rijin Kunnath, Designer
Ricardo Gasparian, Strategic Planner
Felipe Menezes, Art Director
Juliana Arboleda, Designer
Sabine Haddad, Copywriter
Remie Abdo, Head of Strategy
Maxime Menant, Planning Director
Rouba Asmar, Head of Production
Rozy El Beaini, Senior Producer
Ashleigh Morgan, Account Manager
Romy Abdelnour, PR & Communications
Hamza Madi, Client Partner Lead
Mirika Shah, Senior Executive Planning
Tamara Florentiades, Executive Planning
Big Kahuna Films
SUMMARY
KFC was too American for the Saudi market and was threatened by local chicken fast-food brands. But, in December 2019, KFC officially became the only major fast-food brand serving fresh, local chicken across the Kingdom.
To make this campaign a success, we set out to not only increase sales but to also increase the engagement and loyalty of our customers across the Kingdom.
The campaign made big waves in Saudi Arabia, reaching more than 9 million people and increasing sales by 39% across stores within the first month.
