New Product or Service Introduction or Line Extension

Any communications effort used to introduce a new product or service that is not a line extension.

2008 SILVER

Marathons Are...Cute

In 2006, The North Face, a brand not known for footwear, set out to gain distribution for a new line of endurance shoes. With Dean Karnazes, poster boy for endurance running, we created a historic expedition to demonstrate the boundaries of human endurance: The North Face Endurance 50. The implausible and never-before-attempted, jaw-dropping 50 marathons in 50 states in 50 consecutive days helped propel The North Face's endurance business by 208% between 2006 and 2008, an 832% increase over goal.

Brand: The North Face
Client: The North Face
Agency: DDB, Seattle
Language: English

2008 BRONZE

The Bible Has a Voice [LISTEN]

Zondervan's launch of a first-of-its-kind audio Bible, Inspired By & The Bible Experience required a unique partnership with Hollywood producers and A-level talent. Historically, the audio Bible category has been a narrow niche where even the bestselling product hits 60,000 in annual sales. Through Zondervan's integrated marketing efforts, Inspired By & The Bible Experience sold a record-setting quarter-million units in just four months, totally redefining how consumers, retailers, and publishers view the category. The marketing of Inspired By & The Bible Experience has helped earn both a Silver Anvil and Audiobook of the Year for Zondervan.

Brand: Inspired By... The Bible Experience
Client: Inspired By Media Group
Agency: Zondervan Marketing Group
Language: English

2008 BRONZE

Missing Chip Campaign

What better metaphor for performance and beauty than nature itself? In nature, we find the most beautiful colors imaginable. But those colors are also some of the most durable. Our execution was born: "Beauty and durability only nature can rival."

Brand: Valspar
Client: Valspar
Agency: Euro RSCG Chicago
Language: English

FINALISTS

McDonald's Rice - Hard to believe?

Tank Tank.. Clean water made easy

Stella Artois Unfiltered Stella Artois goes au Naturel to launch new Stella Artois Unfiltered