CLIENT
Inspired By Media Group
Kyle Bowser, Exec. Producer
AGENCY
Zondervan Marketing Group *Lead Agency
Bill Oechsler, Exec. VP-Mktg.
Brian Scharp, VP-Bible Mktg.
Tom Dean, Sr. Dir.-Bible Mktg.
Melinda Van Kirk, Mktg. Mgr.
BTB Communications
Lambert Edwards & Assoc.
Hanon McKendry
Phil Bandy, Pres.
Deodandum
SUMMARY
Zondervan's launch of a first-of-its-kind audio Bible, Inspired By & The Bible Experience required a unique partnership with Hollywood producers and A-level talent. Historically, the audio Bible category has been a narrow niche where even the bestselling product hits 60,000 in annual sales. Through Zondervan's integrated marketing efforts, Inspired By & The Bible Experience sold a record-setting quarter-million units in just four months, totally redefining how consumers, retailers, and publishers view the category. The marketing of Inspired By & The Bible Experience has helped earn both a Silver Anvil and Audiobook of the Year for Zondervan.
