New Product or Service Introduction or Line Extension

Any communications effort used to introduce a new product or service that is not a line extension.

2019 BRONZE

Another Mind

By allowing the youth to take full control of both our product and our campaign, we managed to turn our business around, significantly impacting sales and brand image. 

Brand: Demagh Tanya
Client: Etisalat Misr
Agency: FP7/CAI
Language: English

2019 BRONZE

Launch of "TNT-PREMIER" videoservice

In 2018, the holding GPMRTV with its flagship TNT launched its own OTT service, TNT-Premier, a video platform. which offers the user exclusive entertainment content of premium quality, as well as a number of advantages when viewing live content: - New seasons comedy serials and entertainment shows available on TNT-PREMIER before they appear on the TV channels. - All offered content is available on any device without ads, for just 129 p. - The service focuses the most powerful library of entertainment content in the country

Brand: ТNТPREMIER
Client: TNT Broadcasting Network
Agency:
Language: English, Russian

2019 BRONZE

KITKAT Senses - Digitally sharable chocolate

How to break through virtuous circle of average innovation launches those growth based on trade promo mainly and to propose millenials chocolate that they would love to eat and share online? We decided to give them decorated KITKAT chocolate that had Instagram-look. The idea to make KITKAT digitally shareable led to extremely positive launch results: the most discussed chocolate at Internet, growth of positive mentions by 6 times and #1 Innovation in Tablet category without promo intensification.

Brand: KITKAT
Client: Nestle Russia LLC
Agency: Nestle Russia
Language: English, Russian

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