New Product or Service Introduction or Line Extension
Any communications effort used to introduce a new product or service that is not a line extension.
FILTER BY:
PROGRAM
2019 SILVER
Amigos De Whatsapp
Para revertir un inicio de año negativo e incrementar un 5% las ventas durante el mes de marzo de 2018, Poker "hackeó" la red de comunicación más importante para los jóvenes usándola como medio de invitación para generar encuentros entre amigos: WhatsApp. En vez de regalar bajo las tapas carros, viajes, o dinero, regalamos los amigos que todos quisiéramos tener, logrando un incremento en ventas del 12,5% en tan solo dos meses.
Brand:
Amigos de WhatsApp
Client:
Bavaria
Agency:
DDB Colombia
Language:
Spanish
2019 SILVER
L OREAL PARIS ELSEVE DREAM LENGTH
Millennial women aim for long hair which embodies self-confidence. Hard to achieve as they commonly use damaging hair products. Every centimer cut because of hair damage can hurt their self-esteem. This gave a strong opportunity to Elseve, struggling for a revived growth in a saturated market.We reconnected with Millenials by embracing their goal : now they can save their last centimers of hair. Emphasizing long hair pride on Millennial channels, paid off. Elseve achieved 8,4% year-over-year growth and recruited young consumers at a rate 90% higher than category.
Brand:
L'Oreal Paris ELSEVE DREAM LENGTH
Client:
L OREAL GROUP
Agency:
McCannParis
Language:
English
2019 SILVER
Gigs for steps!
How to make a sharp turn in the brand image towards the direction of an active and advanced operator in a short period of time?Offer a unique service, which has no analogues on the market!Beeline launches a service that allows subscribers to change regular physical activity to free Internet.We need to tell about the service in a simple way, and most importantly not to scare away the mass audience, since healthy lifestyle is often perceived as "something fashionable, but not for me”.We needed a step out of the ordinary."Gigs for steps" - we said!
Brand:
Beeline
Client:
VimpelCom PJSC
Agency:
Contrapunto
Language:
English, Russian
FINALISTS
McDonald's
Rice - Hard to believe?
Tank
Tank.. Clean water made easy
Stella Artois Unfiltered
Stella Artois goes au Naturel to launch new Stella Artois Unfiltered
