Sustained Success - Non-Profit

Non-profit communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

2020 BRONZE

Tips From Former Smokers

Smoking is the leading cause of preventable deaths in the U.S. The Tips® campaign was created to address this epidemic. To encourage smokers to quit, the campaign features hard-hitting ads showing real people living and suffering with smoking-related diseases who give Tips to smokers who could end up suffering from the same smoking-related diseases. Every time the campaign ran, the number of calls to the Quitline increased by more than half, driving more than 16.4 million quit attempts.

Brand: U.S. Centers for Disease Control and Prevention
Client: U.S. Centers for Disease Control and Prevention
Agency: Arnold Worldwide
Language: English

2020 BRONZE

Hacking Them Into Your Life

In 2012, many Dallasites still preferred purchasing a pet rather than adopting from a shelter, making the euthanasia rate for shelter animals in Dallas 63%. In order to reduce that rate and increase the average live release rate, we “hacked” our way into people’s conversations online by adding a loving mutt to their daily routines. By doing so, and keeping our tactics fresh, we were able to reduce the euthanasia rate of shelter animals by 48% in five years, and match many lucky owners with their very own loving mutt.

Brand: Dallas Pets Alive
Client: Dallas Pets Alive
Agency: Dieste, Inc.
Language: English

FINALISTS

The Real Cost Stunted Lungs Means Stunted Potential

U.S. Centers for Disease Control and Prevention (CDC) Tips From Former Smokers® (Tips®)