U.S. Centers for Disease Control and Prevention

Diane Beistle, Branch Chief, Health Communications
Lindsey McCarter, Health Communications Specialist
Julie Goggans, Campaign Manager
Marie Ballman, Lead Health Communication Specialist

Arnold Worldwide *Lead Agency

Sean McBride, Chief Creative Officer
Paul Nelson, EVP Managing Director
Bill Girouard, SVP Creative Director
SamMullins, VP Creative Director
Justin Galvin, VP Creative Director
Lauren Landry, Senior Producer
Shaye Ellis, Senior Marketing Manager
Kate Dempsey, Marketing Manager

Golin

Plowshare

David McConnaughey, President & CEO
Wendy Moniz, EVP Project Manager

Smoking is the leading cause of preventable deaths in the U.S. The Tips® campaign was created to address this epidemic. To encourage smokers to quit, the campaign features hard-hitting ads showing real people living and suffering with smoking-related diseases who give Tips to smokers who could end up suffering from the same smoking-related diseases. Every time the campaign ran, the number of calls to the Quitline increased by more than half, driving more than 16.4 million quit attempts.