Sustained Success - Non-Profit
Non-profit communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
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2024 BRONZE
2022 GOLD
Their Tomorrow
With favorability towards the Military at historic lows and employment at record-breaking highs, most people see enlistment as a last resort for those with no other career options. To change this, we developed an integrated campaign for TodaysMilitary.com aimed at the ones who shape the opinions and career decisions of today’s youth: their parents. "Their Tomorrow" inspired this overlooked audience to embrace the unexpected futures that await their children by showing how the Military enables young adults to live a life of purpose.
Brand:
TodaysMilitary.com
Client:
JAMRS
Agency:
MullenLowe
Language:
English
2021 BRONZE
#LivingProof Over Promises
What began as a promotion of AHN’s high-quality care became a highly successful campaign across multiple services. AHN is a 13-hospital system providing care across 30+ service lines. Unlike most brands, we have multiple targets, with varying needs and expectations. We had to improve perceptions and volume for all. The #LivingProof campaign drove significant perceptual improvements, engaged millions of consumers, provided an engaging platform to address services from primary care to cancer, women’s health, heart care and more; and propelled patient volume growth every year–exceeding goals and industry benchmarks.
Brand:
Allegheny Health Network
Client:
Highmark Health
Agency:
Doner
Language:
English
FINALISTS
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yuu-niverse
The Real Cost
Stunted Lungs Means Stunted Potential
U.S. Centers for Disease Control and Prevention (CDC)
Tips From Former Smokers® (Tips®)
