Seasonal Marketing- Products
Seasons, holidays and events allow marketers the opportunity to build strategic communications based on the time-based interests of their target audience. This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business.
FILTER BY:
PROGRAM
2020 SILVER
Reese’s Turns All Halloween Candy Into America’s Favorite Candy.
Reese’s discovered a seasonal insight, that 90% of Americans wish they could trade their unwanted Halloween candy. So we created the Candy Converter to turn that unwanted candy into everyone's favorite: Reese's. Despite no paid media support for the activation, we helped Reese’s dominate Halloween conversation (fans anointed us the Greatest of All Time), drive incremental growth, and give Americans everywhere what they really wanted: more Reese’s in their Halloween hauls.
Brand:
Reese's
Client:
Reese's
Agency:
Anomaly
Language:
English
FINALISTS
Walmart+
The Mother of All Savings Memberships
Coors Light
The Official Beer of Everything Unofficial This Summer
Campbell's Condensed Soup
Move Over Turkey, Campbell’s Celebrates and Owns Sides Season
