Seasonal Marketing- Products
Seasons, holidays and events allow marketers the opportunity to build strategic communications based on the time-based interests of their target audience. This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business.
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2022 SILVER
Celebrating the 12th Players
As one of the primary sponsors, how could McDonald’s capture hearts and stomachs of Arab fans, during FIFA’s Arab Cup? We focused on the insight that fans were the fuel for their game and the teams, not just the crowd behind the teams in the stands. And t
Brand:
McDonald's
Client:
McDonald's GCC
Agency:
Publicis Groupe - Studio m
Language:
English
2022 BRONZE
Treat Fails
Oreo needed to increase popularity of Oreo cake mixes with Arab mums and get its mixes into more kitchens. We tapped into culture - a culture wreaked in ‘perfection’, even though Arab moms never said so, they craved the ‘freedom to fail’. And O
Brand:
Oreo | Mondelēz International
Client:
Mondelez International
Agency:
Publicis Groupe - Saatchi & Saatchi Middle East
Language:
English
2021 SILVER
Fawazir Chevrolet: Bringing Back That Ramadan Feeling
Since the pandemic began, a reeling auto industry had been enticing a shrinking pool of car buyers with a constant barrage of price cuts and promotions. Chevrolet wanted to disrupt the Ramadan advertising scene and set its communications apart from 12 months of promotional clutter. We did so with a unique, brand-driven insight and idea. Tapping into the region’s nostalgia, we modernized a favorite childhood pastime, Fawazir riddles, transporting people back to a time when Ramadan felt like Ramadan – increasing Chevrolet brand consideration by 27% and sales by 31%.
Brand:
Chevrolet
Client:
General Motors Middle East
Agency:
Commonwealth//McCann Dubai
Language:
English
FINALISTS
Walmart+
The Mother of All Savings Memberships
Coors Light
The Official Beer of Everything Unofficial This Summer
Campbell's Condensed Soup
Move Over Turkey, Campbell’s Celebrates and Owns Sides Season
