Sustained Success

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2007 BRONZE

Past, Present, Future

To fuel growth in a mature market post 2000, we launched a new product wrapped in a concept that radiated significance for all couples: Three Diamonds for your Past, Present and Future. The PPF campaign (combining TV to ignite desire and print to reinforce the product symbolism) exceeded its five year goal of 10% (CAGR) value growth, with 27% CAGR over six years to take 3SDJ from 500M to $3.8MM - 410% over target. Over six years it grew the total diamond jewelry market 26% adding $8.2 billion incremental.

Brand: Diamond Trading Company
Client: Diamond Trading Company
Agency: JWT
Language: English

2006 GOLD

Miles Away From Ordinary

For 16 years the campaign for Corona Extra has been as smooth, effortless and laid-back as the beer it reflects. For 16 years the budget has always been a fraction of what other beer makers spend. For 16 years, sales have met or exceeded expectations. And for 16 years the Corona Extra brand has become synonymous with the beach, paradise and permanent vacation - a chance to kick back, relax and enjoy an ice-cold, refreshing beer.

Brand: Corona Extra
Client: The Gambrinus Company/Barton Beers
Agency: The Richards Group
Language: English

2006 SILVER

Jack's Back...and Beyond

In 1993, the Jack in the Box brand was on the verge of bankruptcy after being linked to the largest and deadliest E. coli outbreak in American history. To bring back the brand, advertising was the primary weapon employed to save the company. The goals were simple: Reinvent the brand, increase revenues and regain customers' trust. This campaign led to an immediate sales recovery that has continued for 10 years with an industry-leading annual growth rate of 3.2% over the life of the campaign.

Brand: Jack in the Box
Client: Jack in the Box
Agency: Secret Weapon Marketing
Language: English