Sustained Success

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2009 SILVER

Eat Mor Chikin

This campaign is the story of how renegade cows use any means at their disposal to persuade humans to eat chicken instead of beef. In their 13-year quest for self-preservation, the cows have effectively pointed people to Chick-fil-A to win appetites away from burgers. The result of their efforts is evident through same-store sales growth that more than tripled the pre-campaign trend, sales percentage increases outpacing the competition two-fold and three-fold and a total sales increase of almost 600% since launch.

Brand: Chick-fil-A
Client: Chick-fil-A, Inc.
Agency: The Richards Group
Language: English

2009 BRONZE

The State of Hockey

Skepticism of pro sports was rampant when Minnesota hockey fans had their team, the North Stars, stolen by Dallas. To launch a new team, the fans' passion became the focus as another community was created in which fans really felt a part of the team. It made the Wild one of the most successful NHL franchises, setting an attendance record the inaugural season. Every home game has sold out ever since. Now in "The State of Hockey," it's not skepticism that prevails, but the belief in "our" team.

Brand: Minnesota Wild
Client: Minnesota Wild
Agency: OLSON
Language: English

2008 GOLD

Energizer Bunny

The Energizer Bunny is a story of how the ultimate product demo became an unstoppable spokesperson for the brand and a cultural symbol of perseverance. In his 18-year career, the Bunny has reassuringly beat his drum through 125 TV commercials, helped sell millions of Energizer products, flown high over New York City as a Macy's Thanksgiving Day Parade balloon and been referenced in movies, Broadway plays, TV shows, newspapers, and even by an America President. The icon, like his promise is unchanging. It keeps going and going and going&

Brand: Energizer
Client: Energizer Holdings, Inc.
Agency: TBWA\Chiat\Day
Language: English