EBM

Shahzain Munir, Executive Director
Aaminah Saeed, GM Marketing
Asad Saeed, Head of Marketing -Biscuits
Humair Kandhari, Marketing Manager
Sadqain Raza, Assistant Brand Manager

Adcom Pvt. Ltd. *Lead Agency

Alifia Dairki, ECD
Faraz Shamshad, Creative Director
Ayesha Farid, Director Strategy
Bilal Alvi, CD
Ezza Syed, Senior Creative Manager
Shakir Khan, Head of Design
Osama Haseeb Khan, Design Lead

Sooper's Ramadan campaign, spanning 2021 to 2023, successfully reversed the declining sales trend during the Ramadan season. Focused on the post-iftar tea moment and the simple joy of giving gratitude & spreading kindness, the strategy drove emotional connections. Results were exceptional with Sooper achieving consistent sales value growth every consecutive year. The campaign not only transformed Sooper into a beloved Ramadan companion but also set a benchmark for culturally resonant and impactful marketing in the biscuit category.