Brand Experience: Live
This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live experiences should be entered.
Play Woodstock Challenge
Campaign which turned 3-day festival into a mass 3-month long movement. Unconventional event idea enabled thousands of people from all over the country to get in touch with the brand in unique, real-life and virtual ways. First in Poland user-generated event connected offline and online worlds to let those, who could not attend the event feel it's atmosphere and make PLAY the most recognisable brand during the festival.