Brand Experience: Live

This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live experiences should be entered.

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Gurd Your Enthusiasm

Singapore drug laws are one of the toughest on the planet. But today it’s tougher to curb curiosity for drugs amongst the youth, with a growing number of them showing more liberal views on drugs. Instead of having the authorities make a decision for the youth to say no to drugs, we did the unthinkable by letting them exercise their choice through a multisensory experience at Gurd Club, a first in Singapore. Ultimately, we reversed their enthusiasm for drugs; and turned them into anti-drugs advocates of their own accord.


Brand: Central Narcotics Bureau
Client: Central Narcotics Bureau
Agency: Asatsu-DK Singapore Pte Ltd

Anti-compote from anti-granny

This case shows how the Garage brand managed to launch the novelty, Garage Granny’s Anti-compote, protected from competitor copies, and recruit the young audience to its consumer profile.


Brand: S&R Garage
Client: Carlsberg Ukraine
Agency: THINKMcCANN

Breaking2

Breaking2: The Quest To Break The 2-Hour Marathon Barrier was a live brand experience that sought to engage runners and popular culture with the Just Do It ethos of the Nike brand.


Brand: Nike
Client: Nike Inc.
Agency: Wieden+Kennedy

2019_us_2019_e-3499-266_hero_1 ZIPLOC ZIPLOC - Real Superheroes
2019_co_2019_e-393-631_hero_1 Satrbucks El Valiente Que Invitó A Un Café
2019_us_2019_e-3949-049_hero_1 Pantene Pantene Gold Series Tour
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