Brand Experience: Live
This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live experiences should be entered.
National Down Syndrome Society, C21 Dinner
People with DS are among the most discriminated groups in the US, held back by multiple laws that prevent them from living independent lives. As a result, NDSS functions as a human rights organization with a mission to create change through legislation and advocacy. This case not only challenged and changed the way lawmakers see people with DS, it helped pass a law that brings independence within reach.
Brand: National Down Syndrome Society
Client: National Down Syndrome Society
Agency: Saatchi & Saatchi New York
Prescribed to Death
How can you get Americans to take the threat of prescription opioids seriously when they don’t believe addiction can happen to them? This was National Safety Council's challenge as they sought to combat the surging prescription opioid epidemic. The provocative program was anchored by a memorial, an immersive data visualization that helped people see themselves in the crisis and confronted them with their own vulnerability to addiction. The program established NSC as a national leader in safety and gave 1 million+ Americans a tool to protect themselves from addiction.
Brand: National Safety Council
Client: National Safety Council
Agency: Energy BBDO
Polar Promotion Doggy
Seafood Restaurants are the main approach to beer sales in Taiwan, and every beer brand utilizes hot ladies to promote in the restaurants to create sales. Taiwan Beer broke the tradition and unprecedentedly utilized polar sled doggies to represent low temperatures and the idea that "Only 18 Days Taiwan Draft Beer is preserved at a low temperature 0-7℃ throughout the entire distribution and storage process." The doggies delivered Only 18 Days Taiwan Draft Beer in the restaurants and interacted with customers, creating an amazing outcome within the market situation and consumer habits.
Brand: Taiwan Beer
Client: Taiwan Tobacco & Liquor Corporation
Agency: Uni-Smart Advertising