Brand Experience: Live

This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live experiences should be entered.

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Anti-compote from anti-granny

This case shows how the Garage brand managed to launch the novelty, Garage Granny’s Anti-compote, protected from competitor copies, and recruit the young audience to its consumer profile.


Brand: S&R Garage
Client: Carlsberg Ukraine
Agency: THINKMcCANN

Breaking2

Breaking2: The Quest To Break The 2-Hour Marathon Barrier was a live brand experience that sought to engage runners and popular culture with the Just Do It ethos of the Nike brand.


Brand: Nike
Client: Nike Inc.
Agency: Wieden+Kennedy

Budweiser Goal-Synced Arena

Budweiser had to build relevance among hockey-loving beer-drinkers in a cut-throat, declining market and break through massive hockey sponsorship clutter, led by their #1 competitor. Our response?  Don’t think like a sponsor, think like a fan! Through a powerful, live activation, we literally put goal-scoring into the hands of fans, helping them celebrate their teams. We created the ultimate fan experience by building Canada’s first goal-synced arena: a broadcast integration centred on activating thousands of goal-triggered Budweiser Red-Light glasses. This highly-effective approach drove impact and deepened their connection to Budweiser.


Brand: Budweiser
Client: Labatt Breweries of Canada
Agency: Universal McCann

2018_cn_2018_034_hero_1 DIDI DiDi Express #REAL Vehicle on the Wall#
2018_cn_2018_040_hero_1 China Merchants Bank Credit Card Center CMB Credit Card mobile life APP 6.0-<Life is more than expectation>Integrated marketing communication
2018_cn_2018_064_hero_1 7-ELEVEN Burger The always-open burger shop
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