Brand Experience: Live

This category showcases how a brand experience beyond traditional advertising can be created. Work that brings a brand or product to life and interacts with a specific target through live experiences should be entered.

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Anti-compote from anti-granny

People do not like advertising, they like to watch the stories of other people, their idols. And new idols are no longer rock stars and movie actors, it's bloggers. And we decided to become part of their stories. Without using traditional media, the E-katalog has been integrated into more than 2,500 blogger stories. And thus E-katalog has been able to show that new channels of communication are more effective than others. As result we showed the highest growth in the category of + 462%


Brand: S&R Garage
Client: Carlsberg Ukraine
Agency: THINKMcCANN

Breaking2

Breaking2: The Quest To Break The 2-Hour Marathon Barrier was a live brand experience that sought to engage runners and popular culture with the Just Do It ethos of the Nike brand.


Brand: Nike
Client: Nike Inc.
Agency: Wieden+Kennedy

Budweiser Goal-Synced Arena

Budweiser had to build relevance among hockey-loving beer-drinkers in a cut-throat, declining market and break through massive hockey sponsorship clutter, led by their #1 competitor. Our response?  Don’t think like a sponsor, think like a fan! Through a powerful, live activation, we literally put goal-scoring into the hands of fans, helping them celebrate their teams. We created the ultimate fan experience by building Canada’s first goal-synced arena: a broadcast integration centred on activating thousands of goal-triggered Budweiser Red-Light glasses. This highly-effective approach drove impact and deepened their connection to Budweiser.


Brand: Budweiser
Client: Labatt Breweries of Canada
Agency: Universal McCann

Blog_image Torchyn Your burger - your rules
2018_na_2018_e-2878-947_hero_1 IBM Demo on the Dance Floor
2017_na_2017_e-1489-300_hero_1 IBM The Cognitive Dress
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