Disease Awareness & Education: Non-Profit
Public health and non-profit cause marketing efforts produced to raise awareness/education about specific health conditions. Efforts targeted to either healthcare professionals, patients and/or consumers are eligible for this award.
Prescribed to Death
How can you get Americans to take the threat of prescription opioids seriously when they don’t believe addiction can happen to them? This was National Safety Council's challenge as they sought to quell the surging prescription opioid epidemic. By creating a moving personal experience that helped people see themselves in the crisis, NSC was able to combat misperceptions about the epidemic. The resulting program established NSC as a leader in the fight against the prescription opioid epidemic and gave 1 million+ Americans a tool to protect themselves from addiction.
Brand: National Safety Council
Client: National Safety Council
Agency: Energy BBDO
Make-A-Wish "Hope is Medicine"
Research shows that the joyful experiences that Make-A-Wish brings to seriously ill children can not only lift their spirits, but may actually improve their outcomes. By fueling hope, Make-A-Wish gives children and families a moment of life outside their disease and can play an important role in positive long- term outcomes. A series of print, digital, and outdoor executions illustrate the idea that hope can be just as important as medicine.
Brand: Make-A-Wish Illinois