Disease Awareness & Education: Non-Profit
Public health and non-profit cause marketing efforts produced to raise awareness/education about specific health conditions. Efforts targeted to either healthcare professionals, patients and/or consumers are eligible for this award.
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PROGRAM
2019 BRONZE
Make-A-Wish "Hope is Medicine"
Research shows that the joyful experiences that Make-A-Wish brings to seriously ill children can not only lift their spirits, but may actually improve their outcomes. By fueling hope, Make-A-Wish gives children and families a moment of life outside their disease and can play an important role in positive long- term outcomes. A series of print, digital, and outdoor executions illustrate the idea that hope can be just as important as medicine.
Brand:
Make-A-Wish Illinois
Client:
Make-A-Wish
Agency:
gyro
Language:
English
FINALISTS
The California Healthy Minds, Thriving Kids Project
Healthy Minds for Thriving Kids
California Department of Public Health - Tobacco Control Program
Nicotine Equals Brain Poison
South Dakota Department of Social Services
“Meth. We’re On It.” A Successful Anti-Drug Campaign
