Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.



With Opal, Laugh Stain

Brand: Opal Ultra
Client: Alicorp S.A.A.
Agency: Y&R SA.

BMW i3 Super Bowl: Newfangled Idea

The BMW i3 is a rethink of what a car can be. But while its funky design and groundbreaking engineering attracted early adopters, the mainstream just wasnt seeing its significance. With more electric BMWs needed on the road to meet government deadlines, we needed a brave approach. Through a clever idea and a partnership strategy with big PR potential, we sparked interest and changed beliefs: A 175% lift in perceptions of innovation and an 80% increase in consideration among our primary buyer paved the way for BMWs future electric growth.

Brand: BMW of North America
Client: BMW of North America
Agency: KBS+

#Unclaimed: The Hunt for a Missing Millionaire

The New York Lottery loves winners, but in 2014 many went missing. Missing winners are bad for business because hearing about winners encourages people to buy tickets. So we went looking for a missing winner whose $7 million ticket was about to expire. Armed with paper and tape, we posted hand-drawn missing person flyers around the winning location. Those small flyers yielded big results. National news networks took notice and brought our message to the masses, engagement with the brand increased by over 100% online, and jackpot sales increased 19%.

Brand: New York Lottery
Client: New York Lottery
Agency: McCann

2019_au_2019_059_hero_1 RACV Cover for their Overconfidence
2019_ru_2019_1643_hero_1 Dulux Becoming a game changer in DIY e-Commerce
2019_ru_2019_1658_hero_1 McDonald's Big Mac 50

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