Positive Change - Environmental: Non-Profit

Recognizing non-profit organizations and associations  with marketing programs that have measurably shifted audience (B2B or B2C) behavior toward more environmentally sustainable choices, grown demand for more sustainable products and servi

2022 GLOBAL GRAND CONTENDER

#We Breathe It In

The main goal of project is raise the level of usage of individual composting. We made a multi-channel and emotional story with a usage of more than 7 media-channels and involvement of more than 40 media partners. The use of the method of individual composting has increased 8 times (from 6% to 50.1%)! 42% of “burners”, who stopped burning dry vegetation, did it due to the influence of the ad campaign. The first wave of the project was awarded on behalf of the Ministry of Environmental Protection and Natural Resources.

Brand: #We Breathe It In
Client: NGO «Eco-optimists»
Agency: Isobar Ukraine
Language: English

2021 SILVER

The Water Promise

In the dishwashing category in the GCC where all brands focus on product RTBs, Finish took a distinct anti-category approach challenging water waste. Through purpose-led communication it inspired people to preserve the region’s rarest gift -water- by adopting a dishwasher instead of hand-washing. As more people were inspired to purchase a dishwasher, more water was preserved. And since the average dishwasher lasts 10 years, it will support Finish, the market leader, for years to come and save billions of liters of water every year.

Brand: Finish
Client: Reckitt Benckiser
Agency: Havas Middle East
Language: English

2021 BRONZE

Vote Like a Madre

For Hispanic moms, climate change was a real concern. However, most weren’t aware that voting was the strongest tool they had against it. In fact, 50% of Hispanic women did not vote in 2016. We needed to change this, and we did it by turning voting into an act of love. Our campaign, “Vote Like a Madre,” asked mamas to pinky promise their children they would vote for politicians that put the planet first. We got mamas to pinky up, speak up and vote, and proved motherly love conquers all.

Brand: Potential Energy Action Network
Client: Potential Energy Action Network
Agency: the community
Language: English

FINALISTS

Lalcec Día postergado

BEEAH Race for Life

Greenpeace ArzePay