Positive Change - Environmental: Non-Profit
Recognizing non-profit organizations and associations with marketing programs that have measurably shifted audience (B2B or B2C) behavior toward more environmentally sustainable choices, grown demand for more sustainable products and servi
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PROGRAM
2022 BRONZE
Offline Hour 2022
Pizza Hut wanted to show commitment to climate action through Earth Hour, not by focusing on the lights, but the internet, something much more fundamental to people and our business but also much more energy intensive than lights. By disconnecting from th
Brand:
Pizza Hut
Client:
Yum! Pizza Hut
Agency:
M&C Saatchi UAE
Language:
English
2022 GLOBAL GRAND CONTENDER
#We Breathe It In
The main goal of project is raise the level of usage of individual composting. We made a multi-channel and emotional story with a usage of more than 7 media-channels and involvement of more than 40 media partners. The use of the method of individual composting has increased 8 times (from 6% to 50.1%)! 42% of “burners”, who stopped burning dry vegetation, did it due to the influence of the ad campaign. The first wave of the project was awarded on behalf of the Ministry of Environmental Protection and Natural Resources.
Brand:
#We Breathe It In
Client:
NGO «Eco-optimists»
Agency:
Isobar Ukraine
Language:
English
2021 SILVER
After Asbestos
Greenpeace took advantage of an unusual event -- a public consultation aimed at renaming the infamous city of Asbestos, Québec -- to launch a a grassroots campaign inviting citizens and city officials to put an endangered species back on the map, literally. It proposed six names based on vulnerable species, along with downloadable, branded, electoral-like material. In September 2020, one of its suggestions, Apalone, made it through on final ballot, instantly propelling this endangered turtle to fame, and attracting new allies in the Greenpeace realm.
Brand:
Greenpeace
Client:
Greenpeace Canada
Agency:
Rethink
Language:
English
FINALISTS
Lalcec
Día postergado
BEEAH
Race for Life
Greenpeace
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