Positive Change - Environmental: Non-Profit
Recognizing non-profit organizations and associations with marketing programs that have measurably shifted audience (B2B or B2C) behavior toward more environmentally sustainable choices, grown demand for more sustainable products and servi
Paint it Back (Boranka)
From ashes of burned trees, unique crayons (Boralica ash crayons) were made. People could use those crayons to draw their own tree and join the reforestation initiative via boranka.hr website. With a symbolic donation, that tree was planted on fire-sites by Boranka's volunteers. From ordinary black ash, the largest volunteer reforestation action ever organised in Croatia was launched. In 8 weeks, 25.000 trees were planted with the help of 2.500 volunteers and donations amounting to 520.000€ (in money, materials, services and PR) to turn black fire-sites back to green.
Brand: Social action - Reforestation of burned areas
Client: Scout Association of Croatia
Agency: Imago Ogilvy
As authorities planned to build incinerators, Beirut's waste would shift from visible mountains of trash that people saw as hazards to the environment and their health, to incineration that produced invisible yet deadly air-pollution. Meaning people would be unable to perceive the implicit danger of what they cannot see.
We realized in order to derail the plans for the incinerators in Beirut, we had to literally make the danger visible, building a 12-meter-high smoke flag which could be seen all-over the city- reversing the decision to legalize 3 incinerators.
Brand: Waste Management Coalition
Client: Waste Management Coalition
Agency: Impact BBDO
There's a Rang-tan in my Bedroom
Half of all orangutans have died because of it, but at the start of January 2018 who knew anything about palm oil? Greenpeace set us the daunting task of making palm oil as famous as single-use plastics, getting 200,000 petition signatures pressuring multinationals in the process. By the end of the year, Rang-tan helped amass 6 times that target with 1.2m signatures, and hit the headlines in time for Christmas. Rang-tan outstripped every expectation and shone a light on this little discussed issue.
Agency: Mother London