Positive Change - Environmental: Non-Profit

Recognizing non-profit organizations and associations  with marketing programs that have measurably shifted audience (B2B or B2C) behavior toward more environmentally sustainable choices, grown demand for more sustainable products and servi



There's a Rang-tan in my Bedroom

Half of all orangutans have died because of it, but at the start of January 2018 who knew anything about palm oil? Greenpeace set us the daunting task of making palm oil as famous as single-use plastics, getting 200,000 petition signatures pressuring multinationals in the process. By the end of the year, Rang-tan helped amass 6 times that target with 1.2m signatures, and hit the headlines in time for Christmas. Rang-tan outstripped every expectation and shone a light on this little discussed issue.

Brand: Greenpeace
Client: Greenpeace.
Agency: Mother London

Recycle tin

Brand: Grupo Herdez
Client: Grupo Herdez
Agency: DDB México

Stop Sucking

The ocean plastics problem is completely overwhelming because we don’t know where to start with such a huge challenge. Instead of the traditional approach of asking people to adopt impossibly inconvenient changes to their lifestyle, we asked people to start with something we use every day, never think about and rarely ask for: the plastic straw. After they stopped sucking millions of straws, we got a city to go strawless for the month of September and Seattle will be the first city in the country that will ban plastic straws.

Brand: Lonely Whale Foundation
Client: Lonely Whale Foundation

2018_ec_2018_65_hero_1 Sambito Naturaleza representada
2018_cn_2018_184_hero_1 Noblue Public Welfare Walk for Love
2018_cn_2018_319_hero_1 WildAid Slaughter Behind Rhino Horn Collection

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