Positive Change - Environmental: Non-Profit
Recognizing non-profit organizations and associations with marketing programs that have measurably shifted audience (B2B or B2C) behavior toward more environmentally sustainable choices, grown demand for more sustainable products and servi
FILTER BY:
PROGRAM
2023 SILVER
La Muralla del Jaguar: usando el café para proteger una especie amenazada
En la Serranía de San Lucas (Colombia), los ganaderos solían matar jaguares para proteger sus animales de granja. Para cambiar esto, se creó una barrera natural usando plantas de café que mantuviera a los felinos alejados. Así nació Café Conserva®, un café de exportación cuyas ventas ayudan a financiar y expandir la muralla. Desde entonces, ningún jaguar ha sido asesinado y la protección se ha extendido en toda la serranía. La convivencia entre comunidades y felinos es ahora posible.
Brand:
Web Conserva
Client:
Web Conserva
Agency:
SANCHO BBDO
Language:
Spanish
2023 SILVER
The Threat in Our Threads; How The Woolmark Company Exposed Fashion’s Fossil-Fuelled Secret.
The 'Wear Wool, Not Fossil Fuel' Campaign challenged the entire fashion industry and its billions of consumers to create a new criteria of choice for clothes buying. No longer would our decisions be driven by just-style, cut, colour etc. we would add "fabric" to that list. We did this by dramatically reframing synthetic clothing as fossil fuel fabric and making our audience feel the impact of it on their skin. We positioned wool as the eco solution and in doing so we made a hidden element (fibre manufacture) the most un-ignorable thing about your clothes.
Brand:
The Woolmark Company
Client:
The Woolmark Company
Agency:
20something
Language:
English
2022 SILVER
Plastic Diet
Plastic pollution is a serious environmental crisis, but previous campaigns haven’t managed to rally public support. The Plastic Diet campaign re-framed the debate - from a distant environmental issue to an acute personal problem by making people awarethat we involuntarily eat and drink plastic. Our now iconic message that “you eat a credit card of plastic every week” created headlines across the world and inspired +2 million people to pledge support giving WWF the momentum to put pressure on governments before the signing of the global treaty at UNEA 2022.
Brand:
WWF
Client:
WWF Singapore
Agency:
Grey Malaysia
Language:
English
FINALISTS
Lalcec
Día postergado
BEEAH
Race for Life
Greenpeace
ArzePay
