Data-Driven
Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.
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2018 SILVER
Suscribite a tu Pasión
Nuestro objetivo era lanzar un nuevo producto y convencer a los argentinos que paguen por algo que hacía nuevo años consumen de forma gratuita.Trabajamos para identificar a los potenciales nuevos suscriptores, donde se encuentran y como se relacionan con su pasión: el fútbol y sus clubes.Creamos un concepto dinámico que permitía adaptarse a todos los contextos donde el fanático consume fútbol, a través de una comunicación personalizada.Superamos nuestro KPI de suscriptores en un 133%.
Brand:
Pack Fútbol HD
Client:
Turner
Agency:
Initiative
Language:
Spanish
2018 SILVER
2018 SILVER
How Officeworks outsmarted the competition over the back-to-school season
Over the back-to-school season, Officeworks wasn’t just a smarter store choice—it also delivered a smarter campaign. A combined approach of brand building and sales activation, implemented together with an Australian media first, drove us to commercial success. Key products sold out faster than was forecast, and Officeworks grew sales by an impressive XXX far outweighing the 2.1% growth in the wider retail sector.1 This campaign not only delivered impressive short-term effects; it also shows how going beyond just simple product and price messaging during a trade period is more effective, and positively impacts brand perception.
Brand:
Officeworks
Client:
Officeworks
Agency:
AJF Partnership
Language:
English
FINALISTS
MEDIAS NOCHES BIMBO Y BIMBOLLOS BIMBO
LA GRAN GUÍA DE JOCHOS Y HAMBURGUESAS
Nosotras Intimawear
Nosotras Intimawear: Una Revolución Sostenible y Empática en el E-commerce
Inca Kola
La teoría de la retornabilidad de “Albert E”.
