Shopper Marketing: Awareness, Trial, and Conversion

For efforts that used shopper insights to increase awareness and trial to lead to conversion for their established product/brands.



Mi Pass

Brand: Banco de Chile
Client: Banco de Chile
Agency: Prolam Young & Rubicam

Renewed brand of Eurovision 2017

The notion of celebrating Diversity and necklace symbol are at the heart of Eurovision values: it is all inclusive and all about countries around Europe, and beyond, that joined together to celebrate both our common ground and our unique differences, as well as some great music

Brand: Eurovision 2017 Song Contest
Client: Eurovision 2017 Song Contest
Agency: Banda Agency

Walgreens "Do Deo Better"

Unilever grew a typically low engagement deodorant category at Walgreens by turning confused deodorant users into re-engaged, educated shoppers elevating the benefits of Unilever products in the process.  We did this by creating a needs-based segmentation that resulted in a first-ever color-coded way-finding system, allowing shoppers to be prompted, guided, advised and inspired across the entire path to purchase.  Armed with information, inspired shoppers helped grow the category by 10.24%, outpacing growth in all other channels.

Brand: Axe, Dove Men+Care, Degree for Men, Degree for Women, Dove female.
Client: Unilever
Agency: Team Unilever Shopper

2018_sme_2018_e-323-024_hero_1 TRISCUIT Crackers Kroger Triscuit: A Slice, A Dollop, A Sprinkle
2017_kr_2017_34_hero_1 LG CordZero Cyking Vacuum Climbing
2017_cl_2017_09_hero_1 BBVA BBVA Funcionalidades

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