Shopper Marketing: Awareness, Trial, and Conversion
For efforts that used shopper insights to increase awareness and trial to lead to conversion for their established product/brands.
Renewed brand of Eurovision 2017
The notion of celebrating Diversity and necklace symbol are at the heart of Eurovision values: it is all inclusive and all about countries around Europe, and beyond, that joined together to celebrate both our common ground and our unique differences, as well as some great music
Brand: Eurovision 2017 Song Contest
Client: Eurovision 2017 Song Contest
Agency: Banda Agency
Walgreens "Do Deo Better"
Unilever grew a typically low engagement deodorant category at Walgreens by turning confused deodorant users into re-engaged, educated shoppers elevating the benefits of Unilever products in the process. We did this by creating a needs-based segmentation that resulted in a first-ever color-coded way-finding system, allowing shoppers to be prompted, guided, advised and inspired across the entire path to purchase. Armed with information, inspired shoppers helped grow the category by 10.24%, outpacing growth in all other channels.
Brand: Axe, Dove Men+Care, Degree for Men, Degree for Women, Dove female.
Agency: Team Unilever Shopper