Commerce & Shopper: Awareness, Trial, and Conversion

For efforts that used shopper insights to increase awareness and trial to lead to conversion for their established product/brands.

2017 BRONZE

Renewed brand of Eurovision 2017

The notion of celebrating Diversity and necklace symbol are at the heart of Eurovision values: it is all inclusive and all about countries around Europe, and beyond, that joined together to celebrate both our common ground and our unique differences, as well as some great music

Brand: Eurovision 2017 Song Contest
Client: Eurovision 2017 Song Contest
Agency: Banda Agency
Language: English, Ukrainian

2017 BRONZE

Walgreens "Do Deo Better"

Unilever grew a typically low engagement deodorant category at Walgreens by turning confused deodorant users into re-engaged, educated shoppers elevating the benefits of Unilever products in the process.  We did this by creating a needs-based segmentation that resulted in a first-ever color-coded way-finding system, allowing shoppers to be prompted, guided, advised and inspired across the entire path to purchase.  Armed with information, inspired shoppers helped grow the category by 10.24%, outpacing growth in all other channels.

Brand: Axe, Dove Men+Care, Degree for Men, Degree for Women, Dove female.
Client: Unilever
Agency: Team Unilever Shopper
Language: English

2016 BRONZE

Underjams at Walmart Overcomes Bedwetting

When a child struggles with bedwetting, it impacts more than just the child, as Mom feels she has failed as a mother. Mothers of children who struggle with bedwetting need advice on what to do and a better way of communicating with her child about this sensitive topic. Pampers UnderJams offered expert counsel and a unique solution to reach her child. Mom’s responded by finding UnderJams at Walmart, leading to business growth.

Brand: Pampers UnderJams
Client: Procter & Gamble
Agency: Saatchi & Saatchi X
Language: English

FINALISTS

TRISCUIT Crackers Kroger Triscuit: A Slice, A Dollop, A Sprinkle

BBVA BBVA Funcionalidades

Gasco Escapadas Gasco