United States

Honoring the most effective marketing in the United States since 1968.

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    Enter Your Ideas That Worked Through November 15, 2018.

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    It Worked. Fearless Girl Wins the Grand Effie at the 2018 North American Effie Awards.


Call for Entries Now Open – 2019 Effie Awards United States

Call for Entries is now open for the 2019 Effie Awards United States competition. Now in its 50th year, the Effie Awards recognize the most effective marketing communications – ideas that work.
This year, the Media Effies competition includes a new “Media Content Partnerships” category, and the Shopper Marketing competition welcomes new “E-Commerce” and “Digital Media Solutions” categories.
The competition also features four special recognitions for excellence in Use of Behavioral Science, Gender Diversity, Responsible Consumption, and Innovation in Marketing Measurement.
Competition eligibility period: September 1, 2017 through August 31, 2018
(exceptions apply).
2019 Entry Deadlines & Fees:
Final Extension: Nov. 15, 2018 ($2,895)
More information >

Effective Entry Resources

Working on your entries and need some guidance? Check out these resources for writing an effective entry:
Effective Entry Guide
Case Study Samples (2017-2018 Effie winners)
Advice from past judges (video)

Questions? Contact entries@effie.org.

​Canada's CASSIES Join Global Effie Network to Become Effie Canada

Effie Worldwide, in partnership with the Institute of Communication Agencies (ICA), is pleased to announce the launch of Effie Canada

The CASSIES Awards, which have honored marketing ROI in Canada since 1993, are joining the global Effie Awards network to become Effie Canada.  The transformation of the CASSIES into Effie Canada is being led by the ICA to better put Canadian marketing effectiveness on the global stage.  This move will allow Effie to root more deeply in Canada and expand its reach to more marketers in the region.

Effie Worldwide’s North American program will merge with the CASSIES, creating Effie Canada and Effie United States, and will kick off during the 2019 call for entries cycle, launching Fall 2018. 

Read more >

Learn from Past Effie Winners

The Effie Case Database offers a collection of Ideas That Work, including finalist and and winning case summaries, videos of the work and hundreds of written case studies, highlighting effective marketing communications strategies, ideas and results.

Review samples of past Effie-winning work >
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Hear from an exciting lineup of speakers, including 2018 Effie Award-winning teams from Arby's, Prudential & Tide.  Register now
Questions?  Contact Steph Jones at steph@effie.org / 212-849-2755.

Interested in sponsorship/partnership opportuntiies?  Email us at info@effie.org.
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