2020 Entry Materials Are Now Available.
Effie Awards United States
All marketing efforts that ran in the United States between September 1, 2018, and August 31, 2019* are eligible to enter the 2020 competition.
Any and all marketing efforts, whether full campaigns or targeted contributing efforts within a campaign are eligible to enter the competition. You may submit any one or any multiple combinations of mediums - any examples of work that demonstrate how you tackled your objectives. You must detail the "why" behind the strategy and provide proof that your work achieved significant results.
The work and results being evaluated by the judges must fall within this eligibility period. Elements of the work may have been introduced earlier and may have continued after the eligibility period, but your case must be based on data relative to the qualifying time from 9/1/18-8/31/19*.
Do not include results after August 31, 2019; this will result in disqualification*.
*The Seasonal categories follows an extended eligibility period: September 1, 2018 - September 30, 2019. Do not include results after 9/30/19 for entries into this category.
*Grace Period: If your work LAUNCHED in August 2018 or CONCLUDED in September 2019, you may include creative examples & results from that time period to be reviewed by judges as part of the standard eligibility period. To be eligible for this grace period, your effort must have also run within the standard eligibility period (9/1/18-8/31/19).
*Marketing Innovation Solutions: As a new category, a special extended eligibility period is offered for this year's competition: January 1, 2018 - December 31, 2019.
DEADLINES & FEES
First Deadline: October 15, 2019 - $975
Second Deadline: October 22, 2019 - $1,425
Third Deadline: November 5, 2019 - $2,225
Final Deadline: November 12, 2019 - $2,625
Final Extension: November 19, 2019 - $2,925
Entries for non-profit organizations will receive a 50% discount on entry fees. This discount is automatically applied when you select that you are entering work for a non-profit brand.
Seasonal Marketing Submissions:
If you are including results from September 2019 in your entry for this category, you are eligible for a later deadline schedule. An Effie team member will set you up with an amended deadline schedule once your submission has been created in the entry portal. Submissions not including results from September 2019 will follow the standard entry schedule.
Marketing Innovation Solutions Submissions:
Special Deadline: January 15, 2020
$1,525 Entry Fee
NEW ENTRANT DISCOUNT
If your company has not submitted work in 2017, 2018, or 2019 competitions as the lead/entering company, your company is eligible for a $200 discount on all entries you submit. New Entrant Discount requests should be made prior to submitting your entry.
New Entrant Discounts cannot be requested after December 13, 2019.
You may apply for this discount once you have created your account in the Entry Portal. To obtain the New Entrant Discount Promo Code, please email your agency name & location, along with entry ID#(s) to email@example.com with the subject line: NEW ENTRANT DISCOUNT.
Insight Guides provide feedback from the judges who scored your submission. If purchased at time of entry, a $100 discount is provided, bringing the cost of the report to $250.
To purchase Insight Guides from past competitions, log-in to the entry portal and select Insight Guides from the menu. Email firstname.lastname@example.org if you have any questions.