Real Estate
Real estate websites, brokers, homes, rentals, condos, malls, etc. Both commercial & residential real estate.
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2024 BRONZE
MAPLE LEAF HD PUTTY
In the paint segment where established brand already exist, it was a challenge for our brand to introduce a new product in a new category niche of putty.Through effective creative storytelling, the brand successfully create awareness for the new niche and the brand, alongside landing into TG's consideration set and driving sales.The campaign achieved additional earned exposure of PKR 2.1 Million (9% of the total budget), acquired 75% more customers and increased network stock capacity by 68%.
Brand:
MAPLE LEAF HD PUTTY
Client:
maple leaf cement
Agency:
RED Communication Arts (Pvt) Ltd
Language:
English
2023 GOLD
50 Years SOLID
Our emotive campaign flipped the self-congratulatory formula of celebrating anniversaries, established the importance of strong foundations and subtly communicated that Amreli Steels has turned 50 years old. Steel market historically contracts in Q3 due to the cold weather. We sold an additional 3081 tons rebar in Q3 as compared to Q2 in FY 21-22; a growth of 12% YoY during the same period. Even as demand shrunk in Q4 due to political instability and global macroeconomic factors, we matched our last year’s sales volume which still remains an industry record.
Brand:
Amreli Steels
Client:
Amreli Steels Limited
Agency:
Azad Films
Language:
English
2022 SILVER
Amreli Steels - Mothers' Strength
Rebars have evolved into an “imagery driven” category recently i.e. the consumers are more aware about characteristics like strength. Our last campaign made Amreli Steels emotionally relatable for audiences. To support our flat lining sales, we followed up with another emotionally potent communication that deepened our brand's association with “strength”. By showcasing the ultimate incarnation of hidden strength and love, our new campaign resonated with the audiences emotionally and resulted in increased engagement and reach on official social media, positive brand sentiments, organic sharing by other pages and industry-record sales.
Brand:
Steel Rebars
Client:
Amreli Steels Limited
Agency:
Arey Wah
Language:
English
FINALISTS
District One
BeJhijhak Investment, Befikr Zindagi
Glenveagh Homes
Outperforming the property market through power of brand
Dubai Holding
Who helped shape Dubai into Dubai?
