Artificial Intelligence (AI)

Picture a Win

People weren’t playing New York Lottery, because they didn’t believe it was winnable. To shift perceptions, drive consideration and contribute to sales, NYL set out to help New Yorkers imagine themselves as winners so they could believe winning was possible. “Picture A Win” prompted New Yorkers to imagine what they would do with the jackpot and leveraged AI to bring their dreams to life visually on social and digital OOH. Our campaign made New Yorkers believe “real people win”, increased play frequency and contributed to incremental sales.

Brand: New York Lottery
Client: New York Lottery
Agency: McCann New York
Language: English