Walmart Connect

Erika Wells, Director, Marketing Planning and Strategy
Marnie Guglielmo, Sr. Manager, Integrated Marketing and Client Solutions
Taylor Dewosky, Activation Manager
TJ Palladino, Head of Integrated Marketing
Daisy Ma, CD, WMC Lightbox Creative
Lissette Cruz, Art Director, WMC Lightbox Creative
Yuji Miyaji, Sr. Copywriter, WMC Lightbox Creative
Kaitlyn Roberts, Sr. Producer, WMC Lightbox Creative
Sherissa Go, Copywriter, WMC Lightbox Creative

GENESIS *Lead Agency

Josh Bruns, Vice President, Digital Business Development
Teresa Villarreal, Creative Director
Marco Tejada, Art Director
Kelsie Gourlay, Account Director
Chris del Rey, CEO
Raquel del Rey, COO
Alex Gold, CDO
Valeria Rivera, Operations
Patrick Grosso, CTO

In a groundbreaking move, Walmart Connect, featuring Top Beauty Care Suppliers, launched the first-ever A.I. Avatar mobile media campaign to reinforce their status as a one-stop-shop for premium Beauty and Personal Care items. Inspired by the Q1 initiative success that featured a Human Content Creator and delivered a 74.4% average unit lift, Walmart set a new standard for retail innovation. The AI Avatar mobile ads delivered a 21% higher engagement rate with a 74% higher CTR, scaling to 33% more products and 113% greater coverage.