Timely Opportunity - Services

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2024 GRAND

Tubi Takes Viewers Down A Super Bowl Rabbit Hole

Tubi was a brand that virtually nobody knew about and whose revenue was stagnant. The only way to stand out in the streaming wars was to disrupt. So we disrupted the entire Super Bowl - creating one spot that told our brand’s distinctive point of view on content with no dialogue or celebrities, and another which in 15 seconds pranked a nation. Through disruption, Tubi became the top trending brand on Twitter, increased viewing time by 38%, almost doubled brand awareness, and drove successive quarters of record revenue growth.

Brand: Tubi
Client: Tubi
Tubi TV
Agency: Mischief @ No Fixed Address
Language: English

2022 SILVER

Dinner Insurance

Thanksgiving is a critical holiday for Campbell’s sales. However, this holiday was like no other. Covid restrictions meant more first-time cooks, nervous about cooking a big meal, who might not even make Campbell side dishes. We offered a novel proposition to Manhattanites. By purchasing Campbell’s products on Instacart consumers could sign up for Dinner Insurance for four of Campbell’s most popular Thanksgiving side dishes. The relevance of this gained national media coverage, brought in new younger users, and grew sales vs. year ago for all products.

Brand: Campbell Soup Company
Client: The Campbell Soup Company
Agency: Leo Burnett Chicago
Language: English

2022 BRONZE

The Met: Unframed

We wanted to make Verizon’s 5G network meaningful through a partnership with The Metropolitan Museum of Art, in the middle of a pandemic. Our goals were to get as many people to experience The Met Unframed, recommend it and drive Verizon 5G perceptions. So we created The Met Unframed, a 5G-powered, immersive mobile experience to browse exhibitions, play educational games, and “take home” Met artwork with AR. The experience generated 700,000 visits, 92% likelihood to recommend and 82% increase in perception of ‘Verizon is the leader in 5G tech’.

Brand: Verizon
Client: Verizon
Agency: Verizon Creative Marketing
Language: English