CLIENT
National Football League
Tim Ellis, Chief Marketing Officer
Ian Trombetta, SVP of Social and Influence Marketing
Rhett Nichols, VP, Marketing
Lucy Hallowell, Senior Advertising and Production Manager
Eddie Capobianco, VP influencer marketing
Kylie Callura, Manager, Social Content
Josh Tucker, VP Social
Jesse May, Sr. Manager, Influencer Marketing
Ronit Larone, VP Content and Marketing Integration
Samantha Stuckert, Director, Global Brand Consumer Marketing
Sydney Harris, Manager, Global Brand Consumer Marketing
AGENCY
Glenn Cole, Partner, Creative Co-Chair
Zach Hilder, Executive Creative Director
KELLY SCHOEFFEL, Executive Strategy Director
Nate Virnig, Creative Director, Writer
Devin Baker, Creative Director, Art Director
Molly McFarland, Executive Producer
Shane Chastang, Group Brand Director
Katie Martin, Brand Director
Kristin Barker, Comms Strategy Director
Jackie Omanoff, Senior Producer
Casey Brown, Senior Partnerships and Legal Manager
Samantha Springer, Strategist
The Trevor Project
SUMMARY
On June 21, 2021, Carl Nassib became the first-ever active NFL player to come out as gay. The NFL had an unprecedented opportunity to step up as a vocal ally for Carl and the LGBTQ+ community—it wasn’t just the right thing to do for people, it was the right thing to do for football. Days later, we dropped a single, radical and rousing statement of pride and inclusion that made our stance clear, got millions talking and made strides to overturn the unspoken codes of masculinity and homophobia in football.
