Multicultural - Non-Profits
Any effort by a non-profit whose success was dependent on effectively connecting with a specific cultural group or groups, e.g. African-American, Asian, Hispanic, LGBTQ+, etc.
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PROGRAM
2024 BRONZE
Prepare to Protect
Hispanics recognize the importance of being prepared for natural or man-made disasters; however, they don’t prioritize preparation. We sought to elicit Hispanics’ planning expertise that keeps them moving daily, towards emergency precautions. The campaign has delivered on our goals of increasing site traffic (690%) and motivating the target to action.
Brand:
Federal Emergency Management Agency (FEMA) / Ad Council
Client:
Ad Council
Agency:
Lopez Negrete Communications
Language:
English
2021 GOLD
Vote like a Madre
For Hispanic moms, climate change was a real concern. However, most weren’t aware that voting was the strongest tool they had against it. In fact, 50% of Hispanic women did not vote in 2016. We needed to change this, and we did it by turning voting into an act of love. Our campaign, “Vote Like a Madre,” asked mamas to pinky promise their children they would vote for politicians that put the planet first. We got mamas to pinky up, speak up and vote, and proved motherly love conquers all.
Brand:
Potential Energy Action Network
Client:
Potential Energy Action Network
Agency:
the community
Language:
English
2021 BRONZE
AARP COVID-19 Response
When COVID-19 hit the U.S., Latinos were among those who paid the highest price. A lack of in-language information, higher levels of distrust in the government, the nature of their jobs (many Latinos are essential workers), and their lack of access to healthcare made them especially vulnerable to COVID-19. As Spanish-dominant Latinos braced themselves to battle the virus without the tools they needed to stay safe, AARP stepped in to help them navigate the health crisis with timely, in-language information and resources.
Brand:
AARP
Client:
AARP
Agency:
Republica Havas
Language:
English
FINALISTS
Accounting+
Diversifying the Future Accounting Workforce
Ascend
The Other Side
Energy Upgrade California - Flex Alert
The Power Is Ours to Prevent Power Outages!
