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Federal Emergency Management Agency (FEMA) / Ad Council
Prepare to Protect

RAN IN: United States

CLIENT
Ad Council

Dzu Bui, VP Group Campaign Director
Conor Williams, Campaign Manager
Anuar Saab, Manager, Strategy Evaluation
Kayla Sykes, Assistant Campaign Manager
Michelle Hillman, Chief Campaign Development Officer
Emily Theroux, Public Affairs Specialist


Federal Emergency Management Agency (FEMA)

Justin Knighten, Director of External Affairs
Lea Crager, Ready Director

AGENCY
Lopez Negrete Communications *Lead Agency

Alex Lopez Negrete, President & CEO
Fernando Osuna, Chief Creative Officer
Alex Garcia, Executive Creative Director
Patrick Lopez-Negrete, Director of Brand Strategy
Claudio Milczewski, Director of Broadcast Production
Maria Elena de la Noval, Senior Producer
Ingrid Rincon, Lead Project Manager
Ana Sofia Maupu, Associate Director of Brand Strategy


SUMMARY

Hispanics recognize the importance of being prepared for natural or man-made disasters; however, they don’t prioritize preparation. We sought to elicit Hispanics’ planning expertise that keeps them moving daily, towards emergency precautions. The campaign has delivered on our goals of increasing site traffic (690%) and motivating the target to action.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Print - Magazine,Print - Newspaper,Radio,TV

Language: English