Engaged Community - Services
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2024 BRONZE
Summer of Cows
For over 28 years, the Cows have been delighting Chick-fil-A guests with their iconic “Eat Mor Chikin” message. When Covid hit, the Cows went dark. Bringing them back presented the perfect opportunity to reunite our Cows with their fans and spark sign-ups to our CFA One app. We created “Code Moo,” a multi-part campaign with a digital game at the center that turned the Cows’ mission for self-preservation into a mission for fans. The result was an increase in CFA One membership and the highest quarter ever in digital sales.
Brand:
Chick-fil-A
Client:
Chick-fil-A
Agency:
McCann New York
Language:
English
2023 BRONZE
Name Change
At Navy Federal Credit Union, the company name creates a key business challenge. Although everyone in the military community is eligible to join, if someone isn’t a member of the Navy, they assume they can’t. Outspent 4:1, and prospecting a group who ignored stereotypical “military looking” ads, we used April Fool’s to “reveal” a new brand name and give our members something to talk about. They spread the message like wildfire to their prospect networks, decreasing cost per impression to 20¢, spiking awareness, and boosting social engagement and sentiment.
Brand:
Navy Federal Credit Union (NFCU)
Client:
Navy Federal Credit Union
Agency:
MullenLowe
Language:
English
FINALISTS
KFC
That’s Finger Lickin’ Good
Wendy's
Super Wendy's World
