CLIENT
Chick-fil-A
Ashley Callahan, Senior Director Performance Marketing
Joe Saracino, VP Brand Advertising and Marketing
Katie Joiner, Performance Marketing
Sarah Proctor, Performance Marketing
David Rowe, Principal Team Leader
Alden O'Kelley, Performance Marketing
Arlenis Almonte, Performance Marketing
Brian Smith, Brand Strategy
Darlene Tobin, Media
John Locker, Brand Strategy
Sara Storck, Brand Strategy
Allie Blalock, CDX
Beth Grant, Entertainment
Aaron Johnston, Entertainment
Dustin Britt, Entertainment
Nikki Long, Brand Design
AGENCY
Jason McKean, SVP Group Creative Director
Natalie Rose, SVP Group Creative Director
Veronica Bertran, Chief Client Officer of McCann North America
Shayne Millington, Chief Creative Officer
Larry Platt, EVP Executive Creative Director
Daniel Rodriguez, EVP Executive Creative Director
Emily Portnoy, Chief Strategy Officer
Dina Hovanessian, EVP Executive Account Director
Pierre Lipton, Executive Creative Director, Global Brands MWG
Kaiti Furo, Producer
Linda Herskovic, Senior Print Producer
Karen Phillips, Business Affairs Manager
Olivia Grow, Strategy Director
Ginine Gordon, Associate Creative Director
Margaret Webber, Associate Creative Director
Danielle Noto, SVP Group Strategy Director
Eric Song, Account Supervisor
Lisa Huang, VP, Account Director
Wilmien Blake, SVP Director of Business Affairs
AKQA
Rich Bloom, Senior Account Director
Daniel Averso, Group Creative Director
Publicis
Lisa Mieskoski, Strategy Director
IHA Chick-fil-A
Rich Cutter, Creative Director
Allison Fortune, Project Lead
SUMMARY
For over 28 years, the Cows have been delighting Chick-fil-A guests with their iconic “Eat Mor Chikin” message. When Covid hit, the Cows went dark. Bringing them back presented the perfect opportunity to reunite our Cows with their fans and spark sign-ups to our CFA One app. We created “Code Moo,” a multi-part campaign with a digital game at the center that turned the Cows’ mission for self-preservation into a mission for fans. The result was an increase in CFA One membership and the highest quarter ever in digital sales.
