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2024 GOLD
2024 GOLD
The Blue Square: Standing Up to Jewish Hate
We illustrated that as 2.4% of the US population, Jews cannot fight 55% of hate without support from non-Jews. To contextualize the small size of the Jewish community, we used a blue square to take over 2.4% of screens. It was a visualization of the problem, and a symbol of advocacy. Our #
Brand:
Foundation to Combat Antisemitism (FCAS)
Client:
Foundation to Combat Antisemitism
Agency:
WUNDERMAN THOMPSON
Language:
English